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1

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March 2, 2020

Biggest Changes to Social Advertising in 2020

Social media advertising is constantly changing.

Pricing fluctuates, ad formats appear and disappear, and best practices seem to shift with the winds. Here's what some growth experts think you should be watching out for in 2020.

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"Advertisers have to become increasingly savvy about creating highly converting ad creatives and adapt them for specific placements. E.g. you should have different ad visuals for Facebook feed, Instagram feed, and Instagram stories."

Karola Karlson

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Growth and Marketing Expert

"The biggest change to paid social in 2020 is branding being more open to ad platforms beyond Facebook & Instagram. We are seeing more brands open Snap Ads, Pinterest and other similar channels."

Duane Brown

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Montreal based E-Comm, tech, and SaaS Marketer

"Facebook's Ad Platform is moving away from ad-set budgets and making campaign budgeting (CBO) mandatory on new campaigns. This drastically changes the process for experimenting with new ads, we now create a separate campaign for each experiment to ensure the new ads receive sufficient impressions."

Brandyn Morelli

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Helps tech companies grow at Tilt Metrics

The start of something new.

This is the first issue of Startup Growth Club. We're looking for contributors who would like to be featured and suggestions on questions you'd like to seen answered by growth marketing and design experts. See you next Monday!

by colinjamesb