March 2, 2020
Pricing fluctuates, ad formats appear and disappear, and best practices seem to shift with the winds. Here's what some growth experts think you should be watching out for in 2020.
"Facebook's Ad Platform is moving away from ad-set budgets and making campaign budgeting (CBO) mandatory on new campaigns. This drastically changes the process for experimenting with new ads, we now create a separate campaign for each experiment to ensure the new ads receive sufficient impressions."
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